UX role
User Research
Interaction
Visual Design
Prototyping & Testing
Information Architecture
Tools
Figma
Miro
Trello
Google forms
Problem
The Firefighters Charitable Foundation non-profit website has a lack of visitors and donors. Users are unable to interact with the community events and have a hard time requesting grants.
Build a modern-day website that is efficient, functional, and aesthetically pleasing. We want this platform to encourage and motivate the community to take action and make a difference.
Redesign Site Time Taken
For Donation
Current Site Time Taken
For Donation
Ten participants conducted the survey, ages 26-35, who interact with the community. Our team set up for the quantitative research to look into how users experience in looking for a non-profit website, and what experience to donating money before.
Gender
Age
Biggest Pain Point
Search for Non-profit website
Our team conducted 4 interviews using Zoom with individuals ages 19-34 to get a deep understanding of how they experience donating and participate in social events.
As a New York resident, Carol wants to be able to support and understand the mission of the Firefighters Charitable Foundation. She wants an easy way to donate through their nonprofit website and be able to access events.
The insights deemed of high value were the main points that was identified in the redesign website.
It helps us consider ‘FFCF’ to meet the needs of our customers.
Key Takeaways
- Because of the time-limited, our team could not redesign every page on the website. We are relied on our user research and interviews to narrow down the scope of the redesign and focus on content relevant to our user persona.
- Open to different experiences and ideas with the team
Next Steps
- Continue to iterate and test the sub pages
- Build another page relevant to user personas
- Do additional user tests on the IA, UI and navigation
- Build a high-fidelity mobile & tablet version to interact with users' activities
This site was created with the Nicepage
